Muddy’s Cafe

Scope

Strategy
Branding and Identity Design
Print Design
Marketing & Advertising Collateral

Challenge

Muddy’s Cafe is a cairns icon. With a renewed vision for cafe culture, a fresh and healthy new menu, a new interior, and a relaxed atmosphere to match it’s idyllic waterfront location – a new brand was a must.

With a young and vibrant team behind them, Muddy’s were looking for a complete overhaul to drive business and establish a culture which reflected their passion for quality, fresh food but maintained their already established reputation for a relaxed and convenient dining experience.

Outcome

A new logo and brand image that lent itself to various media reflected a new approach and remained true to its playful nature.

We worked alongside the team to produce a brand that was approachable and energetic, stood out on social, and offered exploration across print and signage. Adding a monomark icon allows the brand to be used with or without the name to promote versatility across various media.