Inside Downunder Podcast
Challenge
Inside Downunder needed a brand and production style that could match the energy of Australia’s tourism industry. The podcast brings together industry leaders, change-makers and plenty of lively conversation, so it needed to feel professional without losing the warmth, humour and personality that make the stories worth hearing.
Outcome
A vibrant identity and professionally produced podcast that feel unmistakably Australian. The logo brings the outline of Australia and a microphone together in one playful mark, supported by a fresh green-and-gold palette. From recording through to editing, each episode is shaped into a polished, engaging conversation that gives the people behind Australian tourism a platform to share their stories.
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