Affinity Designer Homes

Scope

Challenge

With a long standing history within the building scene in Cairns, Affinity Designer Homes’ brand was starting to feel stale in the market place. With a large influx of designer builders, a rebrand was required to reestablish themselves as the leaders in the industry.

Outcome

The brand was completely rebuilt from the ground up. With a strong focus on customer satisfaction, the new brand incorporates a very sophisticated typographic style with sharp edges and gold accents that just oozes quality and instills a confidence that was missing in the marketplace.