Adelaide Epic
Challenge
Adelaide Epic needed a brand that could match the scale, energy and ambition of the event. The identity had to feel unmistakably connected to cycling while capturing the determination, momentum and sense of achievement that drives every rider towards the finish line.
It also needed to perform across a wide range of applications—from digital communications and event promotions to signage, merchandise and on-course collateral.
Outcome
We created a bold, high-energy identity inspired by movement, elevation and the relentless rhythm of the ride. Strong typography and a vibrant orange and navy palette give the brand an immediate presence, while the stacked logo creates a compact and versatile mark that stands out in fast-moving environments.
We carried the identity across the complete event experience, developing marketing collateral that builds excitement in the lead-up and creates a consistent brand presence on the day.
The new website brings everything together in a clear, engaging digital destination. Designed to inspire riders while making essential event information easy to navigate, it communicates the challenge, atmosphere and rewards of taking on Adelaide Epic.
The result is a confident and cohesive brand built to move. Across the website, campaign materials and physical event touchpoints, Adelaide Epic now has an identity that feels as bold and memorable as the ride itself.
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