A new product, an ambitious vision, and a solution that is about to change the world! How to sum all of that up into one logo? RWDC Industries came to us with the challenge of branding their launch product ‘Solon’; a fully biodegradable, sustainably sourced, and safe single-use alternative to petroleum-derived plastics.
We worked closely with RWDC to establish direction, expand on their vision, mission & values and create a brand that spoke on both a corporate and consumer level. We created a full brand guideline document suite to align company values internally, address funding and investor relations & educate a customer base to the product advantages. We also aided in creating a coined phrase that would highlight the product and give it a memorable point of difference in the market place.
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