SCOPE OF PROJECT
Strategy | Messaging | Branding and Identity Design | Web Design | Packaging Design | Marketing & Advertising Collateral
Build and launch a fresh new brand into the marketplace. Appeal to conscientious consumers and create a tribe like following.
Research into market trends and consumer demographics allowed us to develop a firm and grounding brand strategy and positioning. From this base the brand identity and communications were created which flowed seemlessly across multiple platforms.
Reef Skincare provides an effortless beauty experience for conscious consumers looking to invest in a quality organic product that supports a great cause.
We worked alongside the team at Reef Skincare to develop a brand strategy which facilitated a smooth and cohesive launch into the marketplace, aligned with customer values and the brand’s ambition to maintain an organic and reef friendly ethos.
A fresh and lifestyle focused aesthetic delivered a brand image which worked well across varied platforms.