Naked Dips
CASE STUDY
SCOPE OF PROJECT
Strategy | Messaging | Branding and Identity Design | Marketing Collateral | Packaging
The challenge.
Create a brand that embodies a healthy and preservative free lifestyle that isn’t afraid to show it’s cheeky nature.
The outcome.
A new logo, packaging and marketing material that puts an emphasis on the all natural aspect of the brand. The traction this brand received put it in a position to be stocked down the east coast of Australia.
The Rebrand.
Naked Dips came to us practically empty handed. They needed a complete brand designed from scratch. They had the most amazing dips we had ever tasted and we knew this product was going to be a big hit! This needed to be every supermarket in the Queensland region and it needed a brand to match!
We brainstormed and thought about every inch of the business, what it portrayed, who wanted it. The final result is a funky hand-made logo that represents everything this brand is about – fun, wholesome and healthy! We extended this approach to the packaging and sales sky rocketed, leading to this product being stocked all down the east coast of Queensland.
