Muddy’s Cafe



Strategy   |   Branding and Identity Design   |   Print Design   |   Marketing & Advertising Collateral


Muddy’s Cafe is a cairns icon. With a renewed vision for a cafe culture; a fresh and healthy new menu, new interior, and a relaxed atmosphere to match it’s idyllic waterfront location – a new brand was a must. 


A new logo and brand image that lent itself to various medias, reflected a new approach and remained true to it’s playful nature.

The Rebrand.

With a young and vibrant team behind them Muddy’s were looking for a complete overhaul to drive business and establish a culture which reflected their passion for quality, fresh food, but maintained their already established reputation for a relaxed and convenient dining experience.

We worked alongside the team to produce a brand that was approachable, energetic, stood out on socials, and offered exploration across print and signage. The addition of a monomark icon allows the brand to be used with or without the name to promote versatility across various medias.