SCOPE OF PROJECT
Strategy | Branding and Identity Design | Print Design | Marketing & Advertising Collateral
Muddy’s Cafe is a cairns icon. With a renewed vision for a cafe culture; a fresh and healthy new menu, new interior, and a relaxed atmosphere to match it’s idyllic waterfront location – a new brand was a must.
A new logo and brand image that lent itself to various medias, reflected a new approach and remained true to it’s playful nature.
With a young and vibrant team behind them Muddy’s were looking for a complete overhaul to drive business and establish a culture which reflected their passion for quality, fresh food, but maintained their already established reputation for a relaxed and convenient dining experience.
We worked alongside the team to produce a brand that was approachable, energetic, stood out on socials, and offered exploration across print and signage. The addition of a monomark icon allows the brand to be used with or without the name to promote versatility across various medias.