Muddy’s Cafe

 CASE STUDY

Creating a brand that connects,
a brand with culture.

THE CHALLENGE

Muddy’s Cafe is a cairns icon. With a renewed vision for a cafe culture; a fresh and healthy new menu, new interior, and a relaxed atmosphere to match it’s idyllic waterfront location – a new brand was a must. 

OUTCOME

A new logo and brand image that lent itself to various medias, reflected a new approach and remained true to it’s playful nature.

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SCOPE OF PROJECT

Strategy
Branding and Identity Design
Print Design
Marketing & Advertising Collateral

Rebrand

With a young and vibrant team behind them Muddy’s were looking for a complete overhaul to drive business and establish a culture which reflected their passion for quality, fresh food, but maintained their already established reputation for a relaxed and convenient dining experience. 

We worked alongside the team to produce a brand that was approachable, energetic, stood out on socials, and offered exploration across print and signage. The addition of a monomark icon allows the brand to be used with or without the name to promote versatility across various medias.