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Moda Aroma

CASE STUDY

SCOPE OF PROJECT

Strategy   |   Messaging   |   Branding and Identity   |   Design   |   Signage   |   Website

The Challenge.

Moda Aroma is a local Cairns business that has been operating for 15+ years, supplying coffee and accessories to cafes. The business was well over due for a rebrand to bring it into a modern world.

The Outcome.

The fonts uses a mixture of serif and sans serif giving the new logo a classic but modern feel. Coupled with strong branding elements the distinct black and white palette makes this instantly recognisable.

The Rebrand.

The original Moda Aroma logo featured an out-of-date colour scheme partnered with a font that lacked balance and hierarchy. The colour pallete was unable to be replicated throughout digital and printed applications.

After a in depth discovery session the message for the new Moda Aroma rebrand was obvious; All about coffee.

The new logo is completly responisve and unmistakably all about coffee. Partnered with a simple black and white colour scheme with pops of colour this rebrand comands the attention of the viewer. The ability to replicate across all mediums from digital to print has saved the client thousands in print costs.